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Dating agency business model

The 'boutique' dating agency promised I'd meet eligible high-flyers... All I got was an IT worker in an anorak called Terry!

Trusting in fate: Alex Fontaine who has given up on dating after her recent experienceThe businesswoman was happy to pay a hefty joining fee of £690 – in addition to a monthly subscription of £90 – because she was promised dates with only the most eligible men.

The company, Elect Club, claimed to have the ‘largest private database of single professionals in London’, including business leaders and entrepreneurs. On its website, it boasted of being ‘the number one dating agency in the UK’ with branches in several major cities.

Elect's website where the company boasted of being 'the number one dating agency in the UK' with branches in several major citiesPictures of beautiful girls chatting with handsome men in suits featured alongside testimonials from a company director, a derivatives trader, a financial adviser and an actress.

‘Elect Club is an exclusive social network for attractive, dynamic, eligible professionals looking for a serious relationship, ’ it said. ‘We have set the standard in discreet, selective and personalised introductions.’

The firm, or ‘niche introduction agency for attractive professionals’ as it described itself, even offered a special service for the over-40s and the company boasted it had been featured in glossy magazines including Grazia and Cosmopolitan.

Elect's website where the company boasted of being 'the number one dating agency in the UK' with branches in several major cities

It also claimed that all its consultants, as staff were called, were trained in neuro-linguistic programming, or NLP – a psychotherapy technique based on the connection between neurological processes and language – and this technique was used when potential members were interviewed.

Impressed by this apparently rigorous approach, Ms Fontaine, 44, rang up to enquire about joining and a consultant invited her to an interview, not at the company’s registered offices in the City of London but at the Charing Cross Hotel on The Strand.

‘I thought it was a bit strange but was quite happy because it was on my way home, ’ says Ms Fontaine. They met at 5pm in the upstairs bar and spent an hour and a half talking about what she wanted in a partner.

Like an increasing number of career women who find themselves single in their 40s, Ms Fontaine decided she needed expert help to find a husband Having tried internet dating and found it too hit-and-miss, she turned to one of the new breed of ¿boutique¿ dating clubs, promising a bespoke service for busy high-flyers.
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RE: The reason why this is a scam...

by loundo77

I'm glad everyone doesn't know as little as you do about the travel industry; particularly about the cruise industry specifically.
The cruise lines don't allow travel agencies to advertise discounted pricing, but allow the agency to either offer "value ads" like on board credit, or allow you to discount once negotiations start. So, repeat travelers know not to just book cruises online. Let me guess...you use Orbitz for travel? I used to work for the company who Orbitz outsourced to do their cruises.
If you do research, less than 10% of people who book cruises do so online without the help of a travel agent

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