Airline business models Definition
The path from passion to profits: happiness is the consistent theme
Happiness in business starts with passion
We spend most of our waking lives at work. It’s a big part of who we are, so it’s important that however we’re earning a living, we’re enjoying what we do. By finding and following your passion, you’ll help to give your life real meaning and your business its mojo. The path to a profitable business starts with recognising where your passion lies. And don’t just think ‘what do I enjoy?’, but rather ‘which problems do I see that need addressing that get me excited?’.
It’s vital to your startup’s progression that you’re passionate about the problem you’re trying to solve. After all you’ll probably be devoting several years of your life and some long hours, so it’s vital that you’re into what you’re doing. If you’re not, it will show – in your ability to motivate yourself and others, the quality of your service or product and the relationships you build with your customers.
Happiness and effectiveness
Take a second and think about how you work when you’re not happy, when you’re feeling negative, anxious or stressed. Are you creative? Inspired? Motivated? Engaged? Is our productivity at its peak?
Our ability to work at our most effective reduces when we’re feeling stressed or under pressure. We can’t make decisions thoughtfully or work to our full potential.
Now turn it around. When you feel happy, how do you work? Are you charged up, feeling creative and positive about outcomes? More resilient and persistent when we suffer setbacks?
Our brains become more alert, open to ideas and innovation when we’re happy, letting us to work to our full potential. It’s a recipe for productivity that comes much easier to those whose business idea revolves around something they believe in.
“If employees are treated right, they treat the outside world right, the outside world uses the company’s product again, and that makes the shareholders happy.”Herb Kelleher, Southwest Airlines
Happy employees = happy customers
Study after study proves that happy teams are more creative, productive and effective. Just think about it for a second. Happy employees are nicer to be around, they like making their customers happy and therefore work harder to achieve that. Happy customers spend more money, are more loyal to a brand and tell their friends and family. It’s a marketing plan in itself. Also, as a founder working with people you like on a business you believe in, means everyone can work together towards a common, meaningful goal.
It’s not a sexy graphic, but it proves that happier customers spend moreSo who’s on board the happy bus?
